Be where most people are looking first — online
Your Web site should be your marketing foundation. All of your marketing should direct people back to your site where they can get more information about what you do. It’s gotten to the point that when people are looking for information—about products, services or whatever—they turn to the Web. If your business is well-positioned to allow people to find you online, you will benefit. This is called “inbound marketing” and it is the key to marketing in a “noisy” world.