Earth-friendly marketing tips

Be where most people are looking first — online

Your Web site should be your marketing foundation. All of your marketing should direct people back to your site where they can get more information about what you do. It’s gotten to the point that when people are looking for information—about products, services or whatever—they turn to the Web. If your business is well-positioned to allow people to find you online, you will benefit. This is called “inbound marketing” and it is the key to marketing in a “noisy” world.

Forthcoming Prius Brand Proves the Customer is Always Right

Toyota's Prius to become its own brand.

Toyota's Prius to become its own brand.

I don’t consider myself much of a car nut. I certainly don’t own any fancy cars. But being a guy, I do like cars and I find myself gravitating toward news about cars. And while I like to drive, I hate buying gas and the ever-increasing guilt associated with it. That and some interesting marketing news is why two related pieces caught my attention this morning.

Yesterday Micheline Maynard of the New York Times’ “Green Inc.” blog wrote that Toyota is considering making the Prius its own brand. Apparently Toyota had previously tried to create a brand around the hybrid synergy drive, the technology behind the hybrid system, but that didn’t work out so well. But because of the Prius’ reported 75% of the hybrid market share, its pretty much become its own brand all by itself.

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Teton County Education Foundation

The Teton County Education Foundation is the fundraising entity for the Teton County School District. TCEF approached Twist of Lime to help raise awareness of the organization’s mission to consolidate all fundraising for the various schools within the district and to do so in the lead-up to the Community Foundation of Jackson Hole’s annual Old Bill’s Fun Run for Charities 12.

With the help of Rossetti Designs, we created a direct-mail postcard, ads for the local paper, and an email marketing campaign. The effort helped TCEF communicate with all schools in the district and resulted in increased awareness for TCEF in the community and increased donations through Old Bill’s. And the best news for us was that they liked working with us so much they did again in 2009.