David Koretz’s article today on Media Post’s Publishing Insider blog, “Please Stop Talking,” seems to have touched a nerve. His post borders on the heretical and I, for one, couldn’t agree more. He makes two main points: that connectivity has caused us to be a society suffering from Attention Deficit Hyperactivity Disorder (ADHC) of pandemic proportions, and that this level of ADHC is posing a serious challenge for marketers.

“Being ‘connected’ sucks,” he says. “It is highly overrated and getting old fast.”

Well, I might suggest that being connected doesn’t necessarily suck, but being over-connected certainly has its drawbacks. (more…)

In case you hadn’t noticed, it appears the world of social networking is giving marketers and the businesses they market for a run for their money. I’ve been paying attention because I, too, am a marketer trying to make sense of this very fickle medium.

The bottom line is that, even as anti-social as social media seems on the surface, people are there to interact with people, not advertisements.
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