Overconnectivity: Societal Bane or Marketing Challenge?

David Koretz’s article today on Media Post’s Publishing Insider blog, “Please Stop Talking,” seems to have touched a nerve. His post borders on the heretical and I, for one, couldn’t agree more. He makes two main points: that connectivity has caused us to be a society suffering from Attention Deficit Hyperactivity Disorder (ADHC) of pandemic proportions, and that this level of ADHC is posing a serious challenge for marketers.

“Being ‘connected’ sucks,” he says. “It is highly overrated and getting old fast.”

Well, I might suggest that being connected doesn’t necessarily suck, but being over-connected certainly has its drawbacks. (more…)

Social Media Proving Difficult For Marketers

Will you find customers on Facebook or other social media?

In case you hadn’t noticed, it appears the world of social networking is giving marketers and the businesses they market for a run for their money. I’ve been paying attention because I, too, am a marketer trying to make sense of this very fickle medium.

The bottom line is that, even as anti-social as social media seems on the surface, people are there to interact with people, not advertisements.
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