Twist of Lime Offers Online Marketing Classes Through Central Wyoming College

Beginning Wednesday, February 2, 2011, I will be offering 3 consecutive 2-hour classes each Wednesday night through February 16 on online marketing through Central Wyoming College’s continuing education program here in Jackson. If you are interested in attending any of these classes, please contact CWC’s office in the Center for the Arts by calling 307-733-7425.

Here’s a run-down on each of the classes offered. You can also get information about these classes on the Consultation and Seminars page on this site.

Blogging with WordPress; 6:30 – 8:30 p.m., February 2, 2011
Entertainment, lifestyle, politics, real estate, business, sports, technology…bloggers are influencing the decisions we make every day, from what we buy to where we travel to how we vote. A blog gives you the ability to easily express your opinion while adding valuable content to your Web site. It can stand alone, be incorporated into, or become the foundation of your site. Learn why WordPress is the platform of choice for millions of bloggers and how easy it can be to start blogging today!

Introduction to Social Media Marketing; 6:30 – 8:30 p.m., February 9, 2011
Facebook, LinkedIn, Twitter, YouTube, blogs… What are these sites and what do they have to do with the success of your business? Find out the importance of establishing social media “outposts,” how to leverage social media to your business’ advantage, and how to interact responsibly in these realms. We may not know where social media is taking us right now, but the world of online interaction is not going away any time soon. The time to establish your presence online is now!

Introduction to Email Marketing; 6:30 – 8:30 p.m., February 16, 2011
Of all the ways to leverage the Internet to your business’s advantage, none has a higher potential return on your investment than email marketing. But email marketing is so much more than just sending a copy of your print brochure or advertisement to your customers. Learn the dos and don’ts of email marketing and how to take advantage of this powerful medium.

1% For The Planet Tries To Cool Down A "Hot, Hot Santa"

I’ve been on a social media marketing kick lately and this little gem caught my eye.

If you’re not already familiar with it, 1% for the Planet is a non-profit organization that encourages businesses to give one percent of their gross income (yep, that’s right, “gross” — give ’til it hurts, baby!) to environmental causes. It was started by Yvon Chouinard, founder Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, and is in the process of becoming a force of its own.

Well, to make a long story short (so you can get on with the video), my business, Twist of Lime, is a member of 1% for the Tetons, based here in Jackson Hole, Wyoming, and the only “regional” 1% chapter in the country. As it happens, 1% for the Tetons members are also 1% for the Planet members, and I’ve been doing some marketing work for 1% for the Tetons so I’ve been paying attention to what the Planet folks are doing these days. And they’re doing some pretty cool stuff. So, take a moment to check out this video and then share it with others. They’ve done a smash-up job offering lots of ways for you to share in hopes this baby will go viral. Click the link below to see the video and enjoy!

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MarketGreener Ranks Well for "Jackson Hole Marketing"

SEO Chat\'s Search Engine Keyword Position toolI was just playing around with SEO Chat’s Search Engine Keyword Position tool and noticed that, according to them, MarketGreener is ranked 9th by Google for the phrase “Jackson Hole Marketing.” I was curious to see if it was true, so I did it myself. Lo and behold, I was actually number 11, but hey, that’s still pretty good. What made me even happier is that it was several places above my old employer, Circumerro (sorry, boys, no link today).

So I took it a step further and googled “Jackson Hole Marketing Agency” and found that MarketGreener was listed 7th! Not bad even though the Keyword Position tool said I was 4th. (Though even since I’ve started writing this post it’s slipped to number 9.) What is a little disturbing, however, is the proliferation of real estate related sites that rank for that term.

Next step is to get TwistofLime.biz, marketing and content service business, ranked up there higher than MarketGreener, ’cause right now its not ranking anywhere and I’ve got some work to do. The good news is that the number 7 position is for a post I wrote about the launch of Twist of Lime.

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Twist of Lime Implements Email Marketing Campaign For Rossetti Designs

Rossetti DesignsEmail marketing is on the rise. It’s been around for a while—since, well, since the dawn of email, I would guess. But while it’s taken a while to get many businesses on board, its use is rising. According to a recent survey by Direct, the response from businesses they polled indicated a 10% increase in email marketing over 2007, and fully 55% of those businesses said they planned to increase their email marketing budget in the coming year.

At the same time, it appears that traditional direct mail marketing is on the decline. According to a recent article in MediaPost, reports are that the economy is what is ultimately stemming the tide of the delivery of wasteful and unwanted paper around the country. Much like the general desire to save gas and drive a more economical car, results aren’t forthcoming until rising prices start taking a toll on the pocket-book.

Well, I’ve taken notice as well and am doing my part to help businesses reach out to their clients via email through my business, Twist of Lime. I’ve been doing some research, and the first thing I noticed about email marketing is that not all email service providers (ESPs) are the same. And why would they be? There are many, many needs out there in the business world. But the biggest challenge I’ve come up against is finding ESPs that are affordable to the small business. Most of my clients and potential clients are wary to even get into email marketing, let alone throw a lot of money at it. While it seems that many ESPs are targeting larger businesses with huge lists and big marketing budgets, there are a couple I’ve found that cater more toward the smaller business that just wants to dip its toe in the water. (Watch for a report on my findings of email service providers in an upcoming post.)

One business in particular that I’ve started email marketing for is Rossetti Designs. They are a small business that, among other things, produces and sells greeting cards from original art. In the essence of full disclosure, I must tell you that this is my wife’s business, so I may be a little biased about just how great her cards are. She’s been sending emails to her wholesale clients since she began her business over ten years ago. And she’s been retailing her cards through her Web site since she’s had one, but the business has really increased since she built a new site last year with an improved shopping cart. Now her growing list of online customers has started to become a little unruly, and dealing with the emails and bounce-backs was taking more time than it was worth. Not to mention she just simply didn’t have the time to reach out to her customers as often as she liked.

So just yesterday we launched Rossetti Designs’ first official email campaign to online retail customers using an ESP, and it’s quite rewarding to see how effective it can be. The original investment of $30 to send to this list was recouped in the first hour. (We won’t talk about the man-hours, since I’m a bit of an indentured servant, but suffice it to say that I get paid in other ways.)

Aside from making it easy and cost-effective to reach out to past customers, I’ve convinced her of some of the other advantages of email marketing via an ESP, including:

1. Reinforcing brand identity
2. Simple and effective list management
3. Analyze results
4. Protect your ISP from being labeled as a spammer

So, if you’ve been thinking about starting an email marketing campaign, don’t hesitate. It’s as easy and effective as everyone says. And if you’re in need of some help, drop me a line. I’d be happy to help.

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Twist of Lime Is A Marketing & Content Services Agency

Twist of Lime LogoI’m proud to announce the launch of my new business: Twist of Lime is a marketing and content services agency.

I’ve taken the skills I’ve developed as a marketing and communications specialist for several organizations over the better part of the past decade and parlayed them into this new endeavor. It occurred to me some time ago that here in our relatively small community there are a few graphic designers who specialize in Web design and there are a number of developers/programmers (nobody’s really sure what that number is—they keep a pretty low profile) who do Web development and other similar work. There are even a few agencies that bring the two disciplines together in one shop. But nobody seems to offer complete marketing services or content development or upkeep.

Anyone worth their salt works with their client to develop a good site outline, but often the creation and collection of that content is left up to the client. Some even offer a content management system so the client can update their own content, but if they don’t stay familiar with how the CMS works or have time to deal with updates, it becomes more of a burden and more often than not their site goes stale.

As for marketing, there are a couple of more traditional ad agencies offering media buying in addition to their other services, but not usually of the online variety, and no one comes close to offering comprehensive strategic marketing planning.

Enter Twist of Lime.
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