Twist of Lime Offers Online Marketing Classes Through Central Wyoming College

Beginning Wednesday, February 2, 2011, I will be offering 3 consecutive 2-hour classes each Wednesday night through February 16 on online marketing through Central Wyoming College’s continuing education program here in Jackson. If you are interested in attending any of these classes, please contact CWC’s office in the Center for the Arts by calling 307-733-7425.

Here’s a run-down on each of the classes offered. You can also get information about these classes on the Consultation and Seminars page on this site.

Blogging with WordPress; 6:30 – 8:30 p.m., February 2, 2011
Entertainment, lifestyle, politics, real estate, business, sports, technology…bloggers are influencing the decisions we make every day, from what we buy to where we travel to how we vote. A blog gives you the ability to easily express your opinion while adding valuable content to your Web site. It can stand alone, be incorporated into, or become the foundation of your site. Learn why WordPress is the platform of choice for millions of bloggers and how easy it can be to start blogging today!

Introduction to Social Media Marketing; 6:30 – 8:30 p.m., February 9, 2011
Facebook, LinkedIn, Twitter, YouTube, blogs… What are these sites and what do they have to do with the success of your business? Find out the importance of establishing social media “outposts,” how to leverage social media to your business’ advantage, and how to interact responsibly in these realms. We may not know where social media is taking us right now, but the world of online interaction is not going away any time soon. The time to establish your presence online is now!

Introduction to Email Marketing; 6:30 – 8:30 p.m., February 16, 2011
Of all the ways to leverage the Internet to your business’s advantage, none has a higher potential return on your investment than email marketing. But email marketing is so much more than just sending a copy of your print brochure or advertisement to your customers. Learn the dos and don’ts of email marketing and how to take advantage of this powerful medium.

Jackson Hole Chamber Marketing Seminar A Success

Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

I have to admit, I was a little nervous about my first seminar presentation. But I had spent a lot of time preparing—I knew my stuff and I’m comfortable in front of an audience. All in all, I have to say it was a success. (I know I should have plugged it here first, but most of my MarketGreener readers are a different audience than the Chamber’s members. Perhaps that will change…)

While the Chamber billed it as a “No/Low Cost Marketing Seminar,” I prefer to refer to it as Online Marketing 101. I covered the following:

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