Jackson Hole Chamber Marketing Seminar A Success

Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

I have to admit, I was a little nervous about my first seminar presentation. But I had spent a lot of time preparing—I knew my stuff and I’m comfortable in front of an audience. All in all, I have to say it was a success. (I know I should have plugged it here first, but most of my MarketGreener readers are a different audience than the Chamber’s members. Perhaps that will change…)

While the Chamber billed it as a “No/Low Cost Marketing Seminar,” I prefer to refer to it as Online Marketing 101. I covered the following:

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Twist of Lime Is A Marketing & Content Services Agency

Twist of Lime LogoI’m proud to announce the launch of my new business: Twist of Lime is a marketing and content services agency.

I’ve taken the skills I’ve developed as a marketing and communications specialist for several organizations over the better part of the past decade and parlayed them into this new endeavor. It occurred to me some time ago that here in our relatively small community there are a few graphic designers who specialize in Web design and there are a number of developers/programmers (nobody’s really sure what that number is—they keep a pretty low profile) who do Web development and other similar work. There are even a few agencies that bring the two disciplines together in one shop. But nobody seems to offer complete marketing services or content development or upkeep.

Anyone worth their salt works with their client to develop a good site outline, but often the creation and collection of that content is left up to the client. Some even offer a content management system so the client can update their own content, but if they don’t stay familiar with how the CMS works or have time to deal with updates, it becomes more of a burden and more often than not their site goes stale.

As for marketing, there are a couple of more traditional ad agencies offering media buying in addition to their other services, but not usually of the online variety, and no one comes close to offering comprehensive strategic marketing planning.

Enter Twist of Lime.
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