I don’t consider myself much of a car nut. I certainly don’t own any fancy cars. But being a guy, I do like cars and I find myself gravitating toward news about cars. And while I like to drive, I hate buying gas and the ever-increasing guilt associated with it. That and some interesting marketing news is why two related pieces caught my attention this morning.

Yesterday Micheline Maynard of the New York Times’ “Green Inc.” blog wrote that Toyota is considering making the Prius its own brand. Apparently Toyota had previously tried to create a brand around the hybrid synergy drive, the technology behind the hybrid system, but that didn’t work out so well. But because of the Prius’ reported 75% of the hybrid market share, its pretty much become its own brand all by itself.

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