If there’s one thing I can’t stand it’s greenwashing. It’s bad enough that the average consumer doesn’t know much about the impact of legitimate green products, and many people are skeptical of green marketing. So when businesses outright lie about the “greenness” of their product, it really burns my bum. The folks at Zaproot this week highlight a couple of over-the-top greenwashing campaigns from two top energy companies. One of them makes me wonder, if “clean coal” doesn’t get a toe-hold, perhaps “sexy coal” can stick. C’mon guys, do you think we’re really all that dumb? These guys really are full of s**t.
I belong to the Green Business Facebook Group and I received a message from the moderator, Tad Hargrave, about the upcoming Green Business Conference in San Francisco next fall hosted by Co-op America. (There’s actually one coming up sooner in Chicago May 13-15.) I’ve never heard of this conference (though I’m sure there are many I haven’t heard of), but judging by their sponsors and guests (Mayor Richard Daley of Chicago and Chris Van Dyke of Nau, for example), it looks like it could be a good session.