Why does there continue to be so much resistance to go green when more than ample evidence shows that businesses are benefiting and consumers want it?

Two studies that have come across my desktop in the past week show that, contrary to the belief of many chambers of commerce across this country, if the tide isn’t at least turning, we may reach a tipping point in the near future.

The first, a very recent study just released by major US marketing and branding agency BBMG shows that consumers want more than just promises from companies when it comes to green marketing. This should come as a shock to no one. Their Conscious Consumer Report, released November 6, reveals that:

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