Thoughts on Planet JH's "New Media in the Old West"

David Gonzales of The Snaz gets a photo op in this week's Planet JH.

David Gonzales of The Snaz gets a photo op in this week's Planet JH.

Planet Jackson Hole, one of our local newspapers here in Jackson, published an article today about the state of blogging and “new media” in the Hole. The timing was quite coincidental, as a group of us local bloggers (two of whom were interviewed for the Planet article) met last night at the South Side for pizza and beer and to discuss, among many other things, blogging in Jackson Hole, the state of this media format, and of course the Planet article.

I had difficulty pinning down the explicit point Ben Cannon was trying to make in his article (I think it had to do with money), but, having some insight into the local blogging community in general and blogging in particular, I thought I’d share what I got out of it.

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Marketing To Addicts

Chris Hansen skiing some Teton powderThe best kind of marketing is the kind that you don’t have to do for a product your customers want and believe they can’t live without. There are a handful of products and services that fall into this category. Many are illicit and illegal. Often times they are addictive—be they physically or psychologically. But there are a few things that, while (psychologically) addictive, aren’t necessarily bad for you. In some cases they are even good for you.

In this case I’m talking about skiing. Now, I refer to this activity generically as “skiing” because that’s what I grew up doing. But “skiing” for me often means any form of disciplined snow sliding. Sledding, inner tubing and the like don’t count ’cause any idiot can do that. I’m talking about snowboarding and alpine and telemark skiing. Preferably involving gravity, but I’ll occassionally include skiing of the Nordic variety because, while arguably not as fun, those are definitely “disciplines.”
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