Blog Action Day 2010: Water

Just got the email invite from change.org about this year’s Blog Action Day topic. This year, it’s water. I have to say, I like this year’s topic. Every time I turn on the tap I think about how ridiculously simple and easy this is for so many of us. So easy to get, so easy to drink, so easy to waste. And so NOT easy for so many throughout the world.

I’m not sure yet what I’m going to write about. Yes, water is an important topic, and we often think first about those in undeveloped countries who do not have access to clean, safe drinking water. And I don’t want to say that this is not important, but there are many other important aspects of water; some that touch our lives every day and many that don’t.

One aspect I’ve written about several times on this blog includes my disdain for bottled water. There’s even an interesting info-graphic I posted here. But I also think often about how, where I live, the preservation of wild waterways is important for our local ecosystem. And how that is perceived as a threat by those downstream of us who count on, nay, have rights to the water that flows through the Jackson Hole valley. Is this as important as children dying of dysentery? I don’t know, but it has implications that span from clean local drinking water to agricultural food production to the viability of Northwest salmon runs. Each of these being important in their own right, and perhaps more approachable and identifiable than something occurring in Africa.

Like I said, I haven’t figured out what I’m going to write about, but Blog Action Day is October 15. If you have ideas, please post them in the comments below. And thanks for reading!

Blog Action Day 2010: Water from Blog Action Day on Vimeo.

Blog Action Day Fights Poverty With Huge Social Media Lever

How can social marketing make an impact on the impoverished? That’s the question I’m asking for Blog Action Day’s topic this year of “Poverty.”. There are millions of places online where you can read about and act to diminish poverty. From Kiva to the Gates Foundation, organizations are harnessing the power of the many online to help their cause. And of course it’s not just for poverty. There are plenty of causes.

So, not to belittle the need to stamp out poverty, but I thought I’d use a local example of an off line “long tail” that I know the Jackson Hole businesses and non-profit (the 200+ of them that there are in our community of just over 20,000 people) community can relate to to help understand how the online long tail can make a difference for their cause, whatever it may be.

(more…)

Getting Ready for Blog Action Day

I’m getting ready for Blog Action Day and researching what marketing can do for poverty. I’m interested in your feedback about how marketing can influence poverty. And if you’re a blogger, you should get involved.

[ad#homeinpost-3]

Let's Get This Blog Rolling!

I’m excited and proud to get my first post up on MarketGreener. It’s taken a little over a month to get this blog launched, but I’m sad to say that I missed my initial goal of launching on Blog Action Day. So let me take a moment to reflect on their success and what I hope will be an even greater success (of which I plan to play a part in) next year.

For now, here are some stats from this year:

Monday, October 15, 2007
first annual Blog Action Day

20,603
number of blogs that participated in Blog Action Day

23,327
total environmental posts for the day

14,631,038
number of RSS subscribers who read Blog Action Day posts that day

But as their site declares,

“The real reach of Blog Action Day is far greater than the numbers.”

As I read through some of the top posts for the day, a theme recurs that can’t be denied. We all can and do have an impact on our planet every day. Whether we drive to the corner store rather than ride the bike or recycle that beer bottle instead of throwing it in the trash, we are each faced with impactful yet sometimes seemingly insignificant choices every day. Many of them are simple choices that come down to doing what’s right over what’s just easy. Sometimes they’re harder, more life-changing choices, but what’s clear is that we each have the capability to make the right choice. Sometimes we just need to be shown what’s possible and what its effect can be. And given good information—and sometimes a little pressure—habitual, often uninformed choices can become habitual good choices.

The goal of MarketGreener is to help point out some of the choices that businesses and individuals have when making decisions associated with the way business is conducted and marketed and to help those businesses and individuals make the right choice for their customers, themselves and the planet. You’ll see posts ranging from green marketing tactics to what businesses are doing on a local, regional, national and global scale—both good and bad. (If you’d like to know a little more about MarketGreener, check out the “what is?” page.)

One last thing: this is a conversation. I don’t claim to be an expert in this field, just an enthused observer and reporter. I thrive on your feedback. Let me know what you think about what I have to say and about this blog. After all, one person can have an impact, but impact is only achieved when that person interacts with those around him.