April Fools Day As Marketing Springboard
Rather than jump directly on the bandwagon and post something about April Fools day actually on April Fools Day (‘cause that would be too on-top-of-it for this blogger. I’d hate to get a heart attack or something…), I figured I’d wait a week and see what the fallout was and how the blogosphere reacted to it.
I caught a few things right off the bat on Tuesday morning, but most of the April Tom-Foolery on the Internet seems to be in the form of jokes, such as the new-to-me but obviously not new concept of “Rick-rolling.”
But what I’ve been looking more for is which companies are successfully using April first as a way to promote their product, tongue-in-cheek style.
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