Product Packaging News Recycled: Less Is Still More

In the past couple of weeks, two seemingly opposite articles about packaging have piqued my interest.

First it was this one from Fast Company: “Will ‘Active Packaging’ Undermine Apple’s Quest for Sustainability?”

Then it was this week’s Marketing: Green column from MediaPost: “When It Comes To Packaging, Less Is More.”

(more…)

Kensington Customer Support Provides Emotional Rollercoaster Ride

This mouse don't work no more.

This mouse don't work no more.

This is a little bit of a rant about mice and a little bit of a back-handed compliment for Kensington, the computer peripheral company.

First of all, I am a Mac user. I’ve used PCs and I’m pretty fluent with them, but I was raised on a Mac and now that I work for myself there’s no way I’d go back. But if there is one piece of Apple hardware that I cannot bring myself to use it is their mice. The single button mouse is so uncharacteristically Apple, and the Mighty Mouse is perhaps their worst designed piece of equipment. (Hey Apple, form follows function.)

(more…)