I’ve been on a social media marketing kick lately and this little gem caught my eye.

If you’re not already familiar with it, 1% for the Planet is a non-profit organization that encourages businesses to give one percent of their gross income (yep, that’s right, “gross” — give ’til it hurts, baby!) to environmental causes. It was started by Yvon Chouinard, founder Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, and is in the process of becoming a force of its own.

Well, to make a long story short (so you can get on with the video), my business, Twist of Lime, is a member of 1% for the Tetons, based here in Jackson Hole, Wyoming, and the only “regional” 1% chapter in the country. As it happens, 1% for the Tetons members are also 1% for the Planet members, and I’ve been doing some marketing work for 1% for the Tetons so I’ve been paying attention to what the Planet folks are doing these days. And they’re doing some pretty cool stuff. So, take a moment to check out this video and then share it with others. They’ve done a smash-up job offering lots of ways for you to share in hopes this baby will go viral. Click the link below to see the video and enjoy!