I’m finally getting caught up on things after last week’s Wyoming Business Council Idea Expo. While attendance was down some from previous years, I felt the program was very worth while. Of course, my completely biased opinion is based on the fact that I gave two very well-received seminars. I had gone prepared to present only my search engine optimization seminar but was asked at the last minute to talk also about social media marketing. This seminar turned out to be one of the best-attended of all during the Idea Expo.

Social media marketing is obviously very hot right now, and the interest Wyoming businesses are taking in this topic is understandably high.
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Facebook Connect is the latest gem to make a difference in social networking.

There’s been a fair bit of speculation about just how much more sociability and interactivity the new Facebook Connect application will have around ye ole Internets since its announcement last year and now quite a bit more since its launch in December. Well, here at MarketGreener we’ve been playing around with it and finally got it to work across multiple platforms. It seems there are some extra special complexities in Internet Explorer (no surprise there), but I’m no programmer and even I got it working.

After digging around a bit, I found and implemented two different fb Connect plugins for WordPress. The one I’m employing here is Sociable’s Facebook Connect Plugin I’m not going to walk you through installation ’cause you can do that there. But I’m pretty excited about the social and marketing implications of this type of interconnectivity.

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I’ve been on a social media marketing kick lately and this little gem caught my eye.

If you’re not already familiar with it, 1% for the Planet is a non-profit organization that encourages businesses to give one percent of their gross income (yep, that’s right, “gross” — give ’til it hurts, baby!) to environmental causes. It was started by Yvon Chouinard, founder Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, and is in the process of becoming a force of its own.

Well, to make a long story short (so you can get on with the video), my business, Twist of Lime, is a member of 1% for the Tetons, based here in Jackson Hole, Wyoming, and the only “regional” 1% chapter in the country. As it happens, 1% for the Tetons members are also 1% for the Planet members, and I’ve been doing some marketing work for 1% for the Tetons so I’ve been paying attention to what the Planet folks are doing these days. And they’re doing some pretty cool stuff. So, take a moment to check out this video and then share it with others. They’ve done a smash-up job offering lots of ways for you to share in hopes this baby will go viral. Click the link below to see the video and enjoy!

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Are these people in your social network or just from another bad Web site template?

But how many social networks should you be a part of? Experts agree on a few rules of thumb when it comes to online social networking.

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