If you haven’t noticed already, MarketGreener is a “green” Website. At least that’s my goal, anyway. I like to talk about things and ways of doing things that are green. Well, just the other day someone pointed out that Websites in and of themselves aren’t always green.

In fact, energy is used at multiple points along the information highway. I’m using energy here writing this post and managing this blog. Energy is being used to transmit the data to the server that hosts this blog, which in turn uses a lot of energy to keep that server—and most likely many others—humming along for lots of other Websites. And then there’s you, with your computer and everything it takes for you to read this blog and all the other sites you visit. And “you” means all of you—from my standpoint, hopefully a lot of you.

This enlightened individual—with whom I was so happy a friend of mine shared this blog—directed me to a recent post on Greendaily.com telling me that what I’m doing isn’t all that good for the environment. Which, all of the sudden, didn’t make me feel so good about what I’m doing.

Enter the CO2Stats widget. As that post’s author, Brad Linder, points out,

It’s “a new widget that you can place on your blog or web site that will monitor your traffic and estimate your site’s carbon footprint. The idea is that you can then purchase carbon offset credits to help neutralize your web site’s impact on the environment.”


So I did just that. It looks like this…
CO2Stats widget
…and it’s just down there…yeah, down there on the right side.

But as Linder also points out, “There’s know way to know how energy efficient each readers’ computer is.” Or how long they’re really spending on your site. But at least it’s a good reminder that just because we’re trying to make a difference, it doesn’t mean we’re not having an impact ourselves. (As I write this, the widget is showing about .0133 lbs of CO2 from site traffic.)

Scarily, the CO2Stats page on the maxtility.com site points out:

“The Internet is responsible for more than 100 billion pounds of CO2 emissions per year, yet most users are unaware of its environmental impact.”

How’s that for a wake-up call?