Today is my last day of salaried work. Hopefully forever—or at least for a long, long time. It is quite a liberating feeling, as many of you know. And I don’t expect the panic of how I’m going to pay the mortgage to creep up on me for at least, oh, say three weeks.

It was an amicable departure: a mutual agreement that when it’s time to go, it’s time to go. Though I’ve spent the last 15 months as the publications director at a local creative media agency, managing its print publications and much of the editorial content for its online publications, it’s the Web 2.0+ world of marketing that I’ve enjoyed learning the most about. It is a growing market (obviously). So that, and the fact that marketing is an area that most intrigues me, is the reason I have decided to start my own marketing firm.

I can’t tell you what the name of it is yet (that will be fodder for another post), but I can tell you that I will focus on ways to help businesses tell their stories in ways that are sustainable; hopefully even tell the stories of their sustainable practices in ways that are sustainable. And if there is an opportunity to help a business create more sustainable practices along the way, all the better. There is room for improvement in regards to environmental impacts and sustainability in any business. From here on out I plan to make a difference and not just keep dreaming about what I could be doing.

There comes a time when you have to make that leap into the depths of what you really want to do—into what you know that you can do—and that time for me is now. So, stay tuned for more information about this new business venture. You’ll certainly hear about it here at MarketGreener.

And by the way, this ain’t no April Fools joke.