Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

I have to admit, I was a little nervous about my first seminar presentation. But I had spent a lot of time preparing—I knew my stuff and I’m comfortable in front of an audience. All in all, I have to say it was a success. (I know I should have plugged it here first, but most of my MarketGreener readers are a different audience than the Chamber’s members. Perhaps that will change…)

While the Chamber billed it as a “No/Low Cost Marketing Seminar,” I prefer to refer to it as Online Marketing 101. I covered the following:

  • Optimize your Web site for improved user experience and search results.
  • Interact with your customers using social media.
  • Create and send effective email campaigns.

Your Web site should be the foundation for all the marketing you do, whether online or off. I covered a bit of Search Engine Optimization basics, a social media overview, and the benefits of using an email service provider for email marketing—perhaps the most important section for this group.

It was a great experience and I thank Chamber Director Tim O’Donohughe and Events Manger Maureen Murphy for being open to my idea and letting me run with it. I think those in attendence really got a lot out of it.

I will make the slides available to attendees early next week.

If anyone is interested having me present to their group, I would be happy to do so.

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