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	<title>Twist of Lime &#187; MarketGreener</title>
	<link>http://www.twistoflime.biz</link>
	<description>Marketing &#38; Content Services</description>
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		<title>Twist of Lime Launches New 1% for the Tetons Website</title>
		<description><![CDATA[Twist of Lime, with the help of developer Alexis Sarthou and designer Kate Dore of Dore Davis Design, completed and launched the new 1% for the Tetons Web site last Monday, January 25. The new site represents an evolutionary step not only for the online presence of 1% for the Tetons, but for the organization itself.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/twist-of-lime-launches-new-1-for-the-tetons-website/</link>
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		<title>The Facts About Bottled Water By OnlineEducation.net</title>
		<description><![CDATA[I wrote about bottled water early on in this blog. I hate it. Hate the bottles mostly, but the whole concept in a country that has the safest drinking water right from the multitude of faucets in your own home and workplace — yes, even the one in the bathroom — is completely ridiculous on so many levels. Hated it then and still hate it now.

But many, many people still blithely buy into this scourge of the earth. Which is why I'm glad to see this infographic from the good folks at OnlineEducation. Don't miss this.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/rant/the-facts-about-bottled-water-by-onlineeducation-net/</link>
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		<title>&#8220;Where To Put It All,&#8221; Art Opening By Miga Rossetti</title>
		<description><![CDATA[My wife, Miga Rossetti, has been working hard for the past many months on a new body of artwork that is now hanging in the Center for the Arts in Jackson. Please join us tonight, Friday, December 11, at 5:30 p.m. for the opening reception in the Center Theater Gallery for her show, "Where To Put It All." 

Special thanks to the Art Association of Jackson Hole for sponsoring this show and hosting this opening, which is hosted in part by The Liquor Store and The Wyoming Cultural Trust Fund.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/shameless-self-promotion/where-to-put-it-all-art-opening-by-miga-rossetti/</link>
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		<title>Columbia Engages Customers On Pandora With Weather, Music And Utility</title>
		<description><![CDATA[I was pleased to see what Columbia Sportswear has come up with in its marketing on Pandora. This ad engagement shows just a couple of the benefits and challenges of online marketing. First, it’s sticky. Because I was curious enough to see what Columbia had in their playlist. I now have their stations as part of my Pandora station list and might come back to it another time. The challenge is that there are so many social platforms upon which to engage customers (and I would consider Pandora a type of social platform) that brands need to even more carefully choose where to engage potential customers and then tailor that engagement to the platform. It’s like creating an app for the iPhone: it only works on the iPhone. I doubt that Columbia ad for Pandora works anywhere other than Pandora. But hey, it works. And they may even get some people to click the “Buy Now” button and go from potential customer to actual customer.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/news/columbia-engages-on-pandora-with-weather-music/</link>
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		<title>New MarketGreener/Twist of Lime Site Launched!</title>
		<description><![CDATA[Welcome to the newly redesigned MarketGreener and Twist of Lime sites. Or is it the newly redesigned Twist of Lime and MarketGreener sites? Whichever it is, they're now joined at the hip!

Please take some time to check out the new site. There are still a few tweaks to make and I welcome any and all (constructive) feedback. And I hope you continue to read the blog, and that you enjoy it enough to share it with others. Please bookmark it, join our email list or subscribe in a reader. And as always, enjoy!]]></description>
		<link>http://www.twistoflime.biz/marketgreener/new-marketgreenertwist-of-lime-site-launched/</link>
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		<title>What&#8217;s Really In It For Me? Volkswagen Engages Through Fun</title>
		<description><![CDATA[There's no doubt that if you want to engage people in your cause you need to not only answer the question, "What's in it for me?", but you have to make sure what's in it for people is something they'll enjoy getting out of it. This video by Volkswagen's ad agency in Sweden, <a title="DDB Stockholm" href="http://www.ddb.se/" target="_blank">DDB Stockholm</a>, is apparently going viral because it demonstrates just that.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/engagement/whats-really-in-it-for-me-volkswagen-engages-through-fun/</link>
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		<title>Wyo Biz Council Idea Expo A Success</title>
		<description><![CDATA[I'm finally getting caught up on things after last week's <a title="Idea Expo" href="http://www.wyomingbusiness.org/ideaexpo.aspx" target="_blank">Wyoming Business Council Idea Expo</a>. While attendance was down some from previous years, I felt the program was very worth while. Of course, my completely biased opinion is based on the fact that I gave two very well-received seminars. I had gone prepared to present only <a title="SEO seminar" href="http://twistoflime.biz/downloads/ToL-SEO_and_Website_Organization.pdf" target="_blank">my search engine optimization seminar</a> but was asked at the last minute to talk also about <a title="Social Media Marketing seminar" href="http://twistoflime.biz/downloads/ToL-Social_Media_Marketing_for_biz.pdf" target="_blank">social media marketing</a>. This seminar turned out to be one of the best-attended of all during the Idea Expo.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/green-marketing/wyo-biz-council-idea-expo-a-success/</link>
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		<title>Chris Hansen To Speak At Idea Expo</title>
		<description><![CDATA[Well folks, it's official: I'll be speaking at the Wyoming Business Council's Idea Expo the end of this month. The Conference runs Monday and Tuesday, September 28 and 29. Specifically, I will be giving my seminar on The Basics of Search Engine Optimization on Monday afternoon at 4 pm. Before that I will be either participating in a panel discussion on using social media for business or giving my own presentation on the same subject. Haven't heard yet which it will be, but I'm going prepared.]]></description>
		<link>http://www.twistoflime.biz/marketgreener/shameless-self-promotion/chris-hansen-to-speak-at-idea-expo/</link>
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		<title>Product Packaging News Recycled: Less Is Still More</title>
		<description><![CDATA[In the past couple of weeks, two seemingly opposite articles about packaging have piqued my interest.

First it was this one from Fast Company: <a href="http://www.fastcompany.com/blog/ariel-schwartz/sustainability/will-active-packaging-undermine-apples-quest-sustainability" target="_blank" title="Will 'Active Packaging' Undermine Apple's Quest for Sustainability?">“Will ‘Active Packaging’ Undermine Apple’s Quest for Sustainability?”</a>

Then it was this week’s Marketing: Green column from MediaPost: <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#038;art_aid=109392#comments" target="_blank" title="When It Comes To Packaging, Less Is More">“When It Comes To Packaging, Less Is More.”</a>]]></description>
		<link>http://www.twistoflime.biz/marketgreener/green-brands/product-packaging-news-recycled-less-is-still-more/</link>
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		<title>Tips To Make Your Employer More Environmentally Friendly, Part 2</title>
		<description><![CDATA[Editor&#8217;s note: MarketGreener has accepted some guest posts by the good folks at uSwitch, a utilities price comparison Web site aimed exclusively at businesses to help them save money on electricity. This and the last post are from uSwitch.
Areas to investigate
These are three areas which are worth looking at, because they can be simple to [...]]]></description>
		<link>http://www.twistoflime.biz/marketgreener/green-your-workplace/tips-to-make-your-employer-more-environmentally-friendly-part-2/</link>
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