Twist of Lime Offers Online Marketing Classes Through Central Wyoming College

Beginning Wednesday, February 2, 2011, I will be offering 3 consecutive 2-hour classes each Wednesday night through February 16 on online marketing through Central Wyoming College’s continuing education program here in Jackson. If you are interested in attending any of these classes, please contact CWC’s office in the Center for the Arts by calling 307-733-7425.

Here’s a run-down on each of the classes offered. You can also get information about these classes on the Consultation and Seminars page on this site.

Blogging with WordPress; 6:30 – 8:30 p.m., February 2, 2011
Entertainment, lifestyle, politics, real estate, business, sports, technology…bloggers are influencing the decisions we make every day, from what we buy to where we travel to how we vote. A blog gives you the ability to easily express your opinion while adding valuable content to your Web site. It can stand alone, be incorporated into, or become the foundation of your site. Learn why WordPress is the platform of choice for millions of bloggers and how easy it can be to start blogging today!

Introduction to Social Media Marketing; 6:30 – 8:30 p.m., February 9, 2011
Facebook, LinkedIn, Twitter, YouTube, blogs… What are these sites and what do they have to do with the success of your business? Find out the importance of establishing social media “outposts,” how to leverage social media to your business’ advantage, and how to interact responsibly in these realms. We may not know where social media is taking us right now, but the world of online interaction is not going away any time soon. The time to establish your presence online is now!

Introduction to Email Marketing; 6:30 – 8:30 p.m., February 16, 2011
Of all the ways to leverage the Internet to your business’s advantage, none has a higher potential return on your investment than email marketing. But email marketing is so much more than just sending a copy of your print brochure or advertisement to your customers. Learn the dos and don’ts of email marketing and how to take advantage of this powerful medium.

Social Media Working for 1% for the Tetons

1% for the Tetons' "One28" campaignFor the past couple of weeks, a small team has been working on 1% for the Tetons“One28 Campaign.” This campaign has been quite intensive for the past two weeks now and will continue through June 5, 2010, when we hope to have raised $300,000 for 19 very worthy grant projects that will help sustain the environment in the Tetons region.

It actually began late last year, with the understanding that the 1% Web site needed a complete overhaul, (more…)

Wyo Biz Council Idea Expo A Success

I’m finally getting caught up on things after last week’s Wyoming Business Council Idea Expo. While attendance was down some from previous years, I felt the program was very worth while. Of course, my completely biased opinion is based on the fact that I gave two very well-received seminars. I had gone prepared to present only my search engine optimization seminar but was asked at the last minute to talk also about social media marketing. This seminar turned out to be one of the best-attended of all during the Idea Expo.

Social media marketing is obviously very hot right now, and the interest Wyoming businesses are taking in this topic is understandably high.

Facebook Connect Now Live On MarketGreener

Facebook Connect is the latest gem to  make a difference in social networking.

Facebook Connect is the latest gem to make a difference in social networking.

There’s been a fair bit of speculation about just how much more sociability and interactivity the new Facebook Connect application will have around ye ole Internets since its announcement last year and now quite a bit more since its launch in December. Well, here at MarketGreener we’ve been playing around with it and finally got it to work across multiple platforms. It seems there are some extra special complexities in Internet Explorer (no surprise there), but I’m no programmer and even I got it working.

After digging around a bit, I found and implemented two different fb Connect plugins for WordPress. The one I’m employing here is Sociable’s Facebook Connect Plugin I’m not going to walk you through installation ’cause you can do that there. But I’m pretty excited about the social and marketing implications of this type of interconnectivity.


1% For The Planet Tries To Cool Down A "Hot, Hot Santa"

I’ve been on a social media marketing kick lately and this little gem caught my eye.

If you’re not already familiar with it, 1% for the Planet is a non-profit organization that encourages businesses to give one percent of their gross income (yep, that’s right, “gross” — give ’til it hurts, baby!) to environmental causes. It was started by Yvon Chouinard, founder Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, and is in the process of becoming a force of its own.

Well, to make a long story short (so you can get on with the video), my business, Twist of Lime, is a member of 1% for the Tetons, based here in Jackson Hole, Wyoming, and the only “regional” 1% chapter in the country. As it happens, 1% for the Tetons members are also 1% for the Planet members, and I’ve been doing some marketing work for 1% for the Tetons so I’ve been paying attention to what the Planet folks are doing these days. And they’re doing some pretty cool stuff. So, take a moment to check out this video and then share it with others. They’ve done a smash-up job offering lots of ways for you to share in hopes this baby will go viral. Click the link below to see the video and enjoy!


3 Tips For Online Business Networking

Are these people in your social network or just from another bad Web site template?

Are these people in your social network or just from another bad Web site template?

Social networks are growing. Especially those that have anything to do with networking for business. It’s clear that in this down economy, workers who have lost their jobs or are looking to bolster their connections before they do are updating their profiles and making connections on social networks.

But how many social networks should you be a part of? Experts agree on a few rules of thumb when it comes to online social networking.


Blog Action Day Fights Poverty With Huge Social Media Lever

How can social marketing make an impact on the impoverished? That’s the question I’m asking for Blog Action Day’s topic this year of “Poverty.”. There are millions of places online where you can read about and act to diminish poverty. From Kiva to the Gates Foundation, organizations are harnessing the power of the many online to help their cause. And of course it’s not just for poverty. There are plenty of causes.

So, not to belittle the need to stamp out poverty, but I thought I’d use a local example of an off line “long tail” that I know the Jackson Hole businesses and non-profit (the 200+ of them that there are in our community of just over 20,000 people) community can relate to to help understand how the online long tail can make a difference for their cause, whatever it may be.


Social Media Proving Difficult For Marketers

Will you find customers on Facebook or other social media?

In case you hadn’t noticed, it appears the world of social networking is giving marketers and the businesses they market for a run for their money. I’ve been paying attention because I, too, am a marketer trying to make sense of this very fickle medium.

The bottom line is that, even as anti-social as social media seems on the surface, people are there to interact with people, not advertisements.