Discover Grand Teton Launched in Time for Summer Season

Though it doesn’t always feel like summer in June, we’re proud to announce the launch of a new site for Grand Teton National Park just in time for the height of the summer tourist season here in Jackson Hole. DiscoverGrandTeton.org was created with the vision of a site that allows potential and current visitors to Grand Teton National Park to “discover” what the Park has to offer through an interpretive website.

You can learn more about the project by visiting the Discover Grand Teton page in the Our Work section of our site. Or, we, along with Grand Teton National Park and the Grand Teton National Park Foundation, welcome you to visit the site and “discover” what Grand Teton National Park has to offer any potential visitor, be they online or on the ground.

Twist of Lime Offers Online Marketing Classes Through Central Wyoming College

Beginning Wednesday, February 2, 2011, I will be offering 3 consecutive 2-hour classes each Wednesday night through February 16 on online marketing through Central Wyoming College’s continuing education program here in Jackson. If you are interested in attending any of these classes, please contact CWC’s office in the Center for the Arts by calling 307-733-7425.

Here’s a run-down on each of the classes offered. You can also get information about these classes on the Consultation and Seminars page on this site.

Blogging with WordPress; 6:30 – 8:30 p.m., February 2, 2011
Entertainment, lifestyle, politics, real estate, business, sports, technology…bloggers are influencing the decisions we make every day, from what we buy to where we travel to how we vote. A blog gives you the ability to easily express your opinion while adding valuable content to your Web site. It can stand alone, be incorporated into, or become the foundation of your site. Learn why WordPress is the platform of choice for millions of bloggers and how easy it can be to start blogging today!

Introduction to Social Media Marketing; 6:30 – 8:30 p.m., February 9, 2011
Facebook, LinkedIn, Twitter, YouTube, blogs… What are these sites and what do they have to do with the success of your business? Find out the importance of establishing social media “outposts,” how to leverage social media to your business’ advantage, and how to interact responsibly in these realms. We may not know where social media is taking us right now, but the world of online interaction is not going away any time soon. The time to establish your presence online is now!

Introduction to Email Marketing; 6:30 – 8:30 p.m., February 16, 2011
Of all the ways to leverage the Internet to your business’s advantage, none has a higher potential return on your investment than email marketing. But email marketing is so much more than just sending a copy of your print brochure or advertisement to your customers. Learn the dos and don’ts of email marketing and how to take advantage of this powerful medium.

Twist Team Launches MercedesHuff.com

After several months of design and development work, the Twist of Lime team of Chris Hansen, Linda Grimm and Alexis Sarthou launched the new Mercedes Huff & Associates website, mercedeshuff.com, in mid-November.

The  new site was the result of Mercedes’ desire to update her marketing materials, reflect the addition of two new team members, and give her site an  advantage in a competitive, sophisticated, high-end real estate market. Built on the WordPress platform for easy updating through the use of a free, flexible, open-source content management system, the site incorporates a feed from the local Sotheby’s International Realty listing database and a contemporary and elegant design that is easy for visitors to use.

For more information about this project, please visit the Mercedes Huff & Associates page in the Our Work section.

News&Guide’s jhpropertyguide.com launched

jhpropertyguide

Twist of Lime helped the Jackson Hole News&Guide create it's latest online real estate publication: jhpropertyguide.com.

Real estate is a very hot commodity here in Jackson Hole — even after the bottom fell out of the market around the rest of the country. While local realtors, businesses and other publications that rely heavily on the real estate market were reeling from the bubble-burst, the Jackson Hole News&Guide was taking advantage of the downturn in the market to create a new online publication. After more than a year of design, development and negotiations with local brokerages and the Teton County MLS Board, jhpropertyguide.com was born. And Twist of Lime was there every step of the way.

The News&Guide had their preferred graphic designer (Tetonia resident Linda Grimm) and Web developer (jhwebstudio.com), but no one in-house with the ability to manage the development of such a complex site. We handled project management, from the original scope draft, through design development, to paring down the punchlist. And as it goes with many projects of this size, we’re still ironing out the wrinkles and anticipate some level of continued involvement in the short-term.

The advantage of jhpropertyguide.com is the killer content combination of all listings in the Teton County MLS database coupled with the robust daily content creation of jhnewsandguide.com. In addition to local real estate listings updated daily, jhpropertyguide.com brings in for-sale-by-owner properties and rentals as well as real estate-specific articles from the News&Guide. But even for all the content and usability of real estate search, jhpropertyguide.com is not in the business of selling real estate; rather, their end goal is to provide as much information to the buyer as possible and then facilitate the connection between the buyer and agent.

If you’re in the market for Jackson Hole real estate, we highly recommend checking out jhpropertyguide.com.

Twist of Lime Launches New 1% for the Tetons Website

1% for the TetonsTwist of Lime, with the help of developer Alexis Sarthou and designer Kate Dore of Dore Davis Design, completed and launched the new 1% for the Tetons Web site last Monday, January 25. The new site represents an evolutionary step not only for the online presence of 1% for the Tetons, but for the organization itself.

The site was designed with an eye toward simplicity, ease of updating and with future expansion in mind. The design highlights Members and Grants, and it allows Members to update their own profiles and make offers to Members, Supporters and the public at large. There are now dedicated Members, Grants and News areas, where the proof of this incredible concept are showcased.

The launch of this new site comes just as 1% for the Tetons announced its new granting process. The new process involves two rounds for grant applicants and will feature an as-yet-to-be-released function of the new site that will allow Members and the public to cast their vote for potential grants by making pledges. This new function will be unveiled in the next several months. You can read more about the new grants process here.

“Where To Put It All,” Art Opening By Miga Rossetti

"Where to Put it All" opens tonight, Friday, December 11, at 5:30 p.m. in the Center for the Arts in Jackson.

"Where to Put it All" opens tonight, Friday, December 11, at 5:30 p.m. in the Center for the Arts in Jackson.

My wife, Miga Rossetti, has been working hard for the past many months on a new body of artwork that is now hanging in the Center for the Arts in Jackson. Please join us tonight, Friday, December 11, at 5:30 p.m. for the opening reception in the Center Theater Gallery for her show, “Where To Put It All.”

Every spring a squadron of robins attempts to build nests between the rafters of our front porch. Some fail and some succeed, but each works frantically, collecting bits of all kinds of grasses and twigs, to build their potential new homes and rear a new brood of chicks. Regardless of their level of success, we’re left with a number of abandoned nests at the end of the summer. These nests have become the inspiration for Miga’s latest body of work, “Where to Put it All.”

There are birds and nests and symbols of all kinds in her new paintings. They reflect her desire to create order from the relative chaos that is the collective life of our family. We are freelancers, entrepreneurs, parents and fun-hogs (not necessarily in that order). We work in graphic design, art, marketing, writing, and we run a greeting card company. We have two beautiful daughters who are wildly active and creative and produce a never-ending stream of drawings, projects and whatnot. And we live in a place that allows us to be active outdoors, skiing, cycling, hiking, paddling and whatever else. How to get it all done and then where to put it all?

Special thanks to the Art Association of Jackson Hole for sponsoring this show and hosting this opening, which is hosted in part by The Liquor Store and The Wyoming Cultural Trust Fund.

New MarketGreener/Twist of Lime Site Launched!

Welcome to the newly redesigned MarketGreener and Twist of Lime sites. Or is it the newly redesigned Twist of Lime and MarketGreener sites? Whichever it is, they’re now joined at the hip!

I launched MarketGreener just over two years ago as a way to dip my toe into the world of blogging. Since then I have learned a lot about blogging — including what it is and isn’t for me — and I’ve garnered a decent audience along the way. While not a huge following, there are some regular readers among you and a lot of others who have simply stumbled across this site. And since my focus from the beginning  has been to write about what I find interesting or helpful in the world of marketing and sustainable business practices, I’ve tried not to use it as a soapbox for my business.

But then, about six months after establishing this blog, I left the world of the gainfully employed to start Twist of Lime, a marketing and content services agency. My first site was built by me using Dreamweaver. And while I was confident with my DW skills and proud to have successfully built my own site, I have always known that design is not my forté and that the previous site was not the strongest calling card for someone trying to make a sizable chunk of  his income from building Web sites.

I’ve learned a lot in the past year-and-a-half, both from my clients and my teammates. The result of some of that knowledge is here in this redesigned site. Design was done by my wonderful wife Miga, who’s own skills in Web design are growing, and the development was handled by Alexis Sarthou, whom I have known and worked with since my Circumerro days and is very talented in the ways of building WordPress templates (yes, this site is powered by WordPress!), among other fine development skills. And, from time to time, some of what I do on the business side does and will continue to show up here on MarketGreener.

Please take some time to check out the new site. There are still a few tweaks to make and I welcome any and all (constructive) feedback. And I hope you continue to read the blog, and that you enjoy it enough to share it with others. Please bookmark it, join our email list or subscribe in a reader. And as always, enjoy!

Wyo Biz Council Idea Expo A Success

I’m finally getting caught up on things after last week’s Wyoming Business Council Idea Expo. While attendance was down some from previous years, I felt the program was very worth while. Of course, my completely biased opinion is based on the fact that I gave two very well-received seminars. I had gone prepared to present only my search engine optimization seminar but was asked at the last minute to talk also about social media marketing. This seminar turned out to be one of the best-attended of all during the Idea Expo.

Social media marketing is obviously very hot right now, and the interest Wyoming businesses are taking in this topic is understandably high.
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Chris Hansen To Speak At Idea Expo

Wyoming Business Council's Idea ExpoWell folks, it’s official: I’ll be speaking at the Wyoming Business Council’s Idea Expo the end of this month. The Conference runs Monday and Tuesday, September 28 and 29. Specifically, I will be giving my seminar on The Basics of Search Engine Optimization on Monday afternoon at 4 pm. Before that I will be either participating in a panel discussion on using social media for business or giving my own presentation on the same subject. Haven’t heard yet which it will be, but I’m going prepared.

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TetonRaptorCenter.org Launched

TetonRaptorCenter.org was launched earlier this week.

TetonRaptorCenter.org was launched earlier this week.

I’ve been privileged to work with the good folks at the Teton Raptor Center here in Wilson for much of the past year. From helping them with some fundraising materials to their marketing for Old Bill’s last year, it has been a lot of fun. But the most rewarding so far has been the project that has been in the sights since last fall: a new Web site.

A little background: the Raptor Center in its current form is a relatively new organization, but the activities of the Center have been ongoing for quite some time, going back pretty much as long as area wildlife biologist and raptor expert Roger Smith has been caring for raptors in the Greater Yellowstone area. Officially, Roger and his wife Margaret Creel established The Raptor Fund as a non-profit back in 1992 but have lacked a place for this organization to call home—unless of course you consider their home such a place. Since they didn’t consider their own home appropriate, they sought to establish such a place.

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Where The Heck Is "Wydotanatah"?

"Wydotanatah": my phrase; my territory.

When I conducted my first marketing seminar I was merely looking for a way to reach a captive audience of potential clients among businesses here in Jackson Hole. Now that I’ve reached that audience, I’m continuing to look for ways to reach others here locally in Jackson Hole and in the region beyond.

Jackson Hole as a business community is unique in many ways, some of which include:

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Jackson Hole Chamber Marketing Seminar A Success

Twist of Lime's Chris Hansen highlights the finer points of organic vs. paid search.

I have to admit, I was a little nervous about my first seminar presentation. But I had spent a lot of time preparing—I knew my stuff and I’m comfortable in front of an audience. All in all, I have to say it was a success. (I know I should have plugged it here first, but most of my MarketGreener readers are a different audience than the Chamber’s members. Perhaps that will change…)

While the Chamber billed it as a “No/Low Cost Marketing Seminar,” I prefer to refer to it as Online Marketing 101. I covered the following:

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Facebook Connect Now Live On MarketGreener

Facebook Connect is the latest gem to  make a difference in social networking.

There’s been a fair bit of speculation about just how much more sociability and interactivity the new Facebook Connect application will have around ye ole Internets since its announcement last year and now quite a bit more since its launch in December. Well, here at MarketGreener we’ve been playing around with it and finally got it to work across multiple platforms. It seems there are some extra special complexities in Internet Explorer (no surprise there), but I’m no programmer and even I got it working.

After digging around a bit, I found and implemented two different fb Connect plugins for WordPress. The one I’m employing here is Sociable’s Facebook Connect Plugin I’m not going to walk you through installation ’cause you can do that there. But I’m pretty excited about the social and marketing implications of this type of interconnectivity.

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MarketGreener Ranks Well for "Jackson Hole Marketing"

SEO Chat\'s Search Engine Keyword Position toolI was just playing around with SEO Chat’s Search Engine Keyword Position tool and noticed that, according to them, MarketGreener is ranked 9th by Google for the phrase “Jackson Hole Marketing.” I was curious to see if it was true, so I did it myself. Lo and behold, I was actually number 11, but hey, that’s still pretty good. What made me even happier is that it was several places above my old employer, Circumerro (sorry, boys, no link today).

So I took it a step further and googled “Jackson Hole Marketing Agency” and found that MarketGreener was listed 7th! Not bad even though the Keyword Position tool said I was 4th. (Though even since I’ve started writing this post it’s slipped to number 9.) What is a little disturbing, however, is the proliferation of real estate related sites that rank for that term.

Next step is to get TwistofLime.biz, marketing and content service business, ranked up there higher than MarketGreener, ’cause right now its not ranking anywhere and I’ve got some work to do. The good news is that the number 7 position is for a post I wrote about the launch of Twist of Lime.

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Twist of Lime Implements Email Marketing Campaign For Rossetti Designs

Rossetti DesignsEmail marketing is on the rise. It’s been around for a while—since, well, since the dawn of email, I would guess. But while it’s taken a while to get many businesses on board, its use is rising. According to a recent survey by Direct, the response from businesses they polled indicated a 10% increase in email marketing over 2007, and fully 55% of those businesses said they planned to increase their email marketing budget in the coming year.

At the same time, it appears that traditional direct mail marketing is on the decline. According to a recent article in MediaPost, reports are that the economy is what is ultimately stemming the tide of the delivery of wasteful and unwanted paper around the country. Much like the general desire to save gas and drive a more economical car, results aren’t forthcoming until rising prices start taking a toll on the pocket-book.

Well, I’ve taken notice as well and am doing my part to help businesses reach out to their clients via email through my business, Twist of Lime. I’ve been doing some research, and the first thing I noticed about email marketing is that not all email service providers (ESPs) are the same. And why would they be? There are many, many needs out there in the business world. But the biggest challenge I’ve come up against is finding ESPs that are affordable to the small business. Most of my clients and potential clients are wary to even get into email marketing, let alone throw a lot of money at it. While it seems that many ESPs are targeting larger businesses with huge lists and big marketing budgets, there are a couple I’ve found that cater more toward the smaller business that just wants to dip its toe in the water. (Watch for a report on my findings of email service providers in an upcoming post.)

One business in particular that I’ve started email marketing for is Rossetti Designs. They are a small business that, among other things, produces and sells greeting cards from original art. In the essence of full disclosure, I must tell you that this is my wife’s business, so I may be a little biased about just how great her cards are. She’s been sending emails to her wholesale clients since she began her business over ten years ago. And she’s been retailing her cards through her Web site since she’s had one, but the business has really increased since she built a new site last year with an improved shopping cart. Now her growing list of online customers has started to become a little unruly, and dealing with the emails and bounce-backs was taking more time than it was worth. Not to mention she just simply didn’t have the time to reach out to her customers as often as she liked.

So just yesterday we launched Rossetti Designs’ first official email campaign to online retail customers using an ESP, and it’s quite rewarding to see how effective it can be. The original investment of $30 to send to this list was recouped in the first hour. (We won’t talk about the man-hours, since I’m a bit of an indentured servant, but suffice it to say that I get paid in other ways.)

Aside from making it easy and cost-effective to reach out to past customers, I’ve convinced her of some of the other advantages of email marketing via an ESP, including:

1. Reinforcing brand identity
2. Simple and effective list management
3. Analyze results
4. Protect your ISP from being labeled as a spammer

So, if you’ve been thinking about starting an email marketing campaign, don’t hesitate. It’s as easy and effective as everyone says. And if you’re in need of some help, drop me a line. I’d be happy to help.

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Twist of Lime Is A Marketing & Content Services Agency

Twist of Lime LogoI’m proud to announce the launch of my new business: Twist of Lime is a marketing and content services agency.

I’ve taken the skills I’ve developed as a marketing and communications specialist for several organizations over the better part of the past decade and parlayed them into this new endeavor. It occurred to me some time ago that here in our relatively small community there are a few graphic designers who specialize in Web design and there are a number of developers/programmers (nobody’s really sure what that number is—they keep a pretty low profile) who do Web development and other similar work. There are even a few agencies that bring the two disciplines together in one shop. But nobody seems to offer complete marketing services or content development or upkeep.

Anyone worth their salt works with their client to develop a good site outline, but often the creation and collection of that content is left up to the client. Some even offer a content management system so the client can update their own content, but if they don’t stay familiar with how the CMS works or have time to deal with updates, it becomes more of a burden and more often than not their site goes stale.

As for marketing, there are a couple of more traditional ad agencies offering media buying in addition to their other services, but not usually of the online variety, and no one comes close to offering comprehensive strategic marketing planning.

Enter Twist of Lime.
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Last Day Of Work; First Day Of The Rest Of My Life

Today is my last day of salaried work. Hopefully forever—or at least for a long, long time. It is quite a liberating feeling, as many of you know. And I don’t expect the panic of how I’m going to pay the mortgage to creep up on me for at least, oh, say three weeks.

It was an amicable departure: a mutual agreement that when it’s time to go, it’s time to go. Though I’ve spent the last 15 months as the publications director at a local creative media agency, managing its print publications and much of the editorial content for its online publications, it’s the Web 2.0+ world of marketing that I’ve enjoyed learning the most about. It is a growing market (obviously). So that, and the fact that marketing is an area that most intrigues me, is the reason I have decided to start my own marketing firm.
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SaveTheElves.org A Great Example Of Online Marketing

Save The Elves!At Circumerro, we just launched a holiday self-promotion campaign of satire for the holidays. Its called “Save The Elves” and you can learn more about it at SaveTheElves.org. You see, it appears Jackson Hole has an elf problem. After resting on the National “Elf” Refuge during their long migration back to the North Pole for their winter job building toys for Santa Clause, the elves are supposed to resume their journey. Problem is, many of the more delinquent elves are sticking around town and generally causing havoc. I won’t ruin the rest of the story for you; rather, take a moment to watch the video below.

I don’t mind a little shameless self-promotion since this fits right in with low-impact marketing. We shot the video on the fly, over the course of two weeks, and are promoting it almost entirely online. Though we did send out cards to our clients, we opted for a post-card, and it doubles as our holiday card for the season. In fact, that’s where the original idea came from. And what better way to set yourself apart from the crush of holiday cards?

Be sure to check out some of the out-takes either on the site or via YouTube.

Snap Shots Added to MarketGreener

Snap Shots

Been doing a little blog maintenance lately and, among other things, I just added Snap Shots to my blog. Now you can get a preview of a linked-to page and see if you really want to go there without leaving the blog. In addition, it also offers interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, and it can display inline videos, RSS, MP3s, photos, stock charts and more.

Give it a try and see how you like it. If you decide you don’t like it (and I’m not even sure yet myself), just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Have fun with it!

MarketGreener Claimed on Technorati

<a href=”http://technorati.com/claim/h7ugf3xgy7″ rel=”me”>Technorati Profile</a>

Just a quick post this morning to let you know I’ve claimed MarketGreener as my blog on Technorati. Please add it to your Technorati favorites by using the link in the right sidebar or from your Technorati home page.