The Facts About Bottled Water By OnlineEducation.net

I wrote about bottled water early on in this blog. I hate it. Hate the bottles mostly, but the whole concept in a country that has the safest drinking water right from the multitude of faucets in your own home and workplace — yes, even the one in the bathroom — is completely ridiculous on so many levels. Hated it then and still hate it now.

At least some people are starting to wake up the atrocity known as bottled water, including the good folks at Brita who have had growing success with the “Filter For Good” program.

But many, many people still blithely buy into this scourge of the earth. Which is why I’m glad to see this infographic from the good folks at OnlineEducation. Don’t miss this. And you can put the graphic on your site with this code.

Presented by Online Education
The Facts About Bottled Water

Kensington Customer Support Provides Emotional Rollercoaster Ride

This mouse don't work no more.

This mouse don't work no more.

This is a little bit of a rant about mice and a little bit of a back-handed compliment for Kensington, the computer peripheral company.

First of all, I am a Mac user. I’ve used PCs and I’m pretty fluent with them, but I was raised on a Mac and now that I work for myself there’s no way I’d go back. But if there is one piece of Apple hardware that I cannot bring myself to use it is their mice. The single button mouse is so uncharacteristically Apple, and the Mighty Mouse is perhaps their worst designed piece of equipment. (Hey Apple, form follows function.)

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Jack In The Box Stoops To A New Low

This whole gas price thing has gotten a little out of hand. Its one thing when the automobile companies are giving away free gas with the purchase of a car, but this latest marketing ploy by Jack In The Box is a real head-scratcher.

According to an article in MediaPost’s “Marketing Daily,” Jack In The Box is offering two free tacos this Thursday, June 26, to anyone who brings in a gas receipt.

Now, a few things come to mind when I see this, not the least of which is, “When the hell did Jack In The Box start selling tacos?” But the other thing I have to wonder is, “What is Jack In The Box getting out of such an offer? Sure, there is the short-term benefit of gaining additional customers on one particular day of the summer, but the real issue I have with this kind of offer is that it does nothing to try to curb our appetite for fossil fuels at a time when its plainly obvious that we need to be cutting back. Jack In The Box might argue that those customers are going to buy gas anyway, so why not take advantage of their pain at the pump and sell a few more burgers, or tacos, or whatever the hell it is they sell. (Corn in its many abominable forms?) Their marketing message is as clear as can be:

“Its getting more expensive to fill your gas tank. So Jack In The Box is giving you a little help with filling your stomach.”

Its obvious that the tacos are a loss leader—a way to get you in the door by offering something at or way below cost so that you will buy more stuff while you’re there (do you really think those two measly tacos are going to fill your stomach?)—so why not put that loss leader to good use and encourage your customers to do something to conserve gas, like, “We’ll give you two free tacos if you ride your bike through the drive-through”?

So instead of hanging on to that gas receipt so you can go idle at the Jack In The Box drive-through window, wasting even more gas, how ’bout we all band together and simply boycott Jack In The Box for the day? Or better yet, boycott driving.

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Zaproot Uncovers More Greenwashers

If there’s one thing I can’t stand it’s greenwashing. It’s bad enough that the average consumer doesn’t know much about the impact of legitimate green products, and many people are skeptical of green marketing. So when businesses outright lie about the “greenness” of their product, it really burns my bum. The folks at Zaproot this week highlight a couple of over-the-top greenwashing campaigns from two top energy companies. One of them makes me wonder, if “clean coal” doesn’t get a toe-hold, perhaps “sexy coal” can stick. C’mon guys, do you think we’re really all that dumb? These guys really are full of s**t.

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Say No To Stuff!!

Story of Stuff

Or at least start saying no to the current paradigm of the way we produce, consume, use and get rid of our stuff. Watch this great video by Annie Leonard and then start thinking and then doing something about all the stuff you buy, use and get rid of.

Here’s a shocker. According to Miss Leonard, only 1% of the crap we buy is still being used six months later. One Percent!! That’s freakin’ ridiculous!

Check it out. Pass it on. And then do something! Watch the teaser here and then check out storyofstuff.com to watch the whole thing and learn more about how you can start making a difference today. There are some great resources on the site as well as Annie’s very in-depth blog where she continues the story of stuff in great detail and relays others’ stories of stuff and how they’ve been moved by this video.

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Are These Office Supplies Really "Green"?

Searching for green office supplies, I notice there’s quite a bit to choose from. Among the chipboard binders and Kraft paper labels, I began to notice a trend that seems a little disturbing. There are many (many!) products out there that, at first glance, don’t look “green” at all. Steel shelving units and plastic desk organizers among them.

cheap plastic crap

While my first thought is, “are those things really green?” My second thought is, “If you consider yourself, your actions and your choices to be green, you would consider whether you really need that new plastic desk-top organizer to begin with. Looking at the above desk organizer from BuyOnlineNow.com you notice that they say “50% Post-Consumer Waste” but they don’t tell you what part of it contains the 50% Post-Consumer Waste or how much of it went into the product in the first place.

(And what about a name like “BuyOnlineNow”? They’re not even encouraging you to consider the impact of your purchase. Of course, what good would that do?)

Last I checked, “reduce” and “reuse” were the first two of the three “R” words associated with green practices. If I were going to “reduce,” I would eliminate the need for such a desktop organizer in the first place. Then, if I really needed it, I would try to “reuse” something else to work just as well. An old can or cup can be used for a pen-holder (and who doesn’t have at least one extra can or cup around? I’ve got a few, so let me know if you need one), Post-It Notes don’t really need their own dispenser, and other things like tacks and rubber bands can go in all kinds of left-over containers.

While I try not to get preachy about these things (cuz there are certainly other things to rant about), I see neither the need for this kind of product, nor do I trust the “Green Info” about the amount of Post-Consumer Waste claimed to be in this product. It’s too vague. And you know what, I don’t need it. Consider whether you need it as well.

(I promise to get back to some substantive stuff over the weekend.)