Overconnectivity: Societal Bane or Marketing Challenge?

David Koretz’s article today on Media Post’s Publishing Insider blog, “Please Stop Talking,” seems to have touched a nerve. His post borders on the heretical and I, for one, couldn’t agree more. He makes two main points: that connectivity has caused us to be a society suffering from Attention Deficit Hyperactivity Disorder (ADHC) of pandemic proportions, and that this level of ADHC is posing a serious challenge for marketers.

“Being ‘connected’ sucks,” he says. “It is highly overrated and getting old fast.”

Well, I might suggest that being connected doesn’t necessarily suck, but being over-connected certainly has its drawbacks. (more…)

We Are All Corn People

Rarely do I receive unsolicited email so compelling that not only do I not hit the “junk” button instantly, but I actually post it here. Such an email arrived this afternoon in the form of a message from Zaproot. It’s a short-form Web video from the “green video network” ViroPOP. I watched a couple of them. The quick-cut format and edgy commentary on environmental subjects makes the videos very watchable. One could easily consume a dozen in a sitting.

But the one that caught my attention was this video featuring a short interview with the director of the new documentary from Mosaic Films titled “King Corn.” Having just started Michael Pollan’s “The Omnivore’s Dilemma,” I knew right away that the premise was the scarily too-close-to-home reality that we’re all “corn people.” Watch the video. Check out the trailer. Go see the movie. Read Michael’s book if you so desire. And then think very, very hard about the decisions you make about what you and your family eat.


New Thoughts on MarketGreener

Hoo Boy, it’s been a while since I updated this thing. I try to keep things focused on the business of marketing and business practices that are inherently sustainable or “green” by nature and there is more than enough fodder out there. But after having written this blog for nearly six months, I’m beginning to wonder where the focus really should be. I’m finding that the posts tend to be a little mundane and sometimes a bit forced, and often not really containing my voice. The purpose of blogging is to get your opinions out there, right? I find myself with lots of good ideas about what to write about and then filtering it so much that I end up writing about nothing at all.

So I’ve decided to shake things up a little and take this blog in some new directions.