Here’s a shocker. According to Miss Leonard, only 1% of the crap we buy is still being used six months later. One Percent!! That’s freakin’ ridiculous!
Check it out. Pass it on. And then do something! Watch the teaser here and then check out storyofstuff.com to watch the whole thing and learn more about how you can start making a difference today. There are some great resources on the site as well as Annie’s very in-depth blog where she continues the story of stuff in great detail and relays others’ stories of stuff and how they’ve been moved by this video.
computer technology is responsible for 2 percent of all carbon dioxide emissions — the same amount as all air traffic.
(Unfortunately, you’ll have to become a member to read the articles on ClimateWire, but don’t worry, I’ll sum up the important stuff from this article right here.)
The article goes on to lay most of the blame on supercomputers, stating that the Leibnitz Computer Center in Munich, Germany, is
tackling the problem, but not without a €120,000 ($185,000) monthly electric bill.
Most of that energy usage comes from keeping the massive banks of computers cool, yet some of it comes from running the computers themselves:
A new supercomputer at the Leibniz Computer Center will use the same amount of power that a 400-ton high-speed train uses to accelerate from zero to 186 miles per hour.
Going on to lay some of the blame of energy consumption via computing on the average citizen, the article claims that:
Rough calculations determined that one Google search consumes enough electricity to run an 11-watt, energy-saving light bulb for 15 minutes to 1 hour.
If you’re concerned about the amount of energy you consume through your computer, here are a few things you can do:
But the one that caught my attention was this video featuring a short interview with the director of the new documentary from Mosaic Films titled “King Corn.” Having just started Michael Pollan’s “The Omnivore’s Dilemma,” I knew right away that the premise was the scarily too-close-to-home reality that we’re all “corn people.” Watch the video. Check out the trailer. Go see the movie. Read Michael’s book if you so desire. And then think very, very hard about the decisions you make about what you and your family eat.
What’s interesting is how a back-to-basics approach underlies some of the effort here. They are eschewing the disposal components that many companies embrace in cost-cutting efforts and turning to things we all take for granted, such as metal flatware, reusable cups for both soft drinks and coffee, and bulk dispensers for condiments.
If you haven’t noticed already, MarketGreener is a “green” Website. At least that’s my goal, anyway. I like to talk about things and ways of doing things that are green. Well, just the other day someone pointed out that Websites in and of themselves aren’t always green.
In fact, energy is used at multiple points along the information highway. I’m using energy here writing this post and managing this blog. Energy is being used to transmit the data to the server that hosts this blog, which in turn uses a lot of energy to keep that server—and most likely many others—humming along for lots of other Websites. And then there’s you, with your computer and everything it takes for you to read this blog and all the other sites you visit. And “you” means all of you—from my standpoint, hopefully a lot of you.